On Sunday 30th March I co-led a workshop on fashion shoot production with Dade Freeman at the Brighton Media Centre. Eight workshop participants spent the day hearing presentations from each member of the team – client, stylist/art director, makeup artist, hairstylist, models – and learning about various aspects of the planning and preparation that go into a shoot. Participants were given a brief to be shot within the confines of a specific visual concept with their own creative choices to be made regarding model direction, lighting, props and set/backdrop.
- Client: A contemporary jewellery designer
- Visual concept: “Trash” meets DIY high fashion. Juxtapose elegance & organic form with disposable synthetic materials commonly found in most households. Models will be dressed in DIY fashions made of household materials like cellophane, cling film, bubble wrap and aluminum foil.
- Brief: Shoot a consistent set of advertising images to be used on a new and improved website for the designer. Showcase colourful sinuous contemporary jewellery against the backdrop of the Trashionista fashions. You will need to consider lighting, model direction/poses, backdrop, props and camera angles. Resulting images should hero the jewellery as high-end fine art and embody the designer’s brand message:
- “With a degree in 3D design, [designer]fearlessly produces new forms of jewellery that are exciting, alternative and extremely wearable… With emphasis on colour, movement and tactility, his jewellery is designed, not only as a visual statement, but to give those who dare an altogether different experience.”
I’ve included some of the resulting images shot by the participants in the space to the right. Very proud of the creative energy that everyone brought to set. Lots of moments of cheering as the shoot got into high gear and everyone started to build on each other’s ideas.
Testimonials: We’ve also gotten lots of incredible participant feedback which I’m also super pleased to share below.
- “Incredibly well-planned and constructed day giving a real insight into all the planning and preparation that goes on before and during a high end fashion/commercial shoot – the actual shooting in the afternoon was super fun – thanks to Daniel, Andie and Glynn for being great group partners – the models were fab… my next session in a studio is going to be heavily influenced by what we did today 🙂 The jewellery was fabulous – as was the whole day – really inspiring!” – Michael Thorn
- “Outstanding. Well thought out and very insightful. Great balance of presentation and practical and creative provocation. Thanks Erika and Dade for setting it up and thanks to the whole team who made it so good.” – Glynn Roche
- “Loved every minute . Thanks Dade and Erika for organising such a great day, and thanks to all of the team involved .” – Andie Melvin-Harris
- “Thank you Dade, Erika and the team I had a brilliant time on my first studio shoot. I adored the jewellery, such inspiring works of art. Hope to see you again soon :-)” – Marie Fraser
- “Fab.” – Daniel Lawton
Team Credits. A huge thanks to the best team evvverrr: